The Best Is Yet To Come

20th December 2019

I have always loved Simon Sinek’s Golden Circle. It’s a simple and very inspiring concept of asking ourselves what we do, how we do it, and why, so that we can identify our purpose for what we want to do in business and in life.

For some reason, finding why in life can be really difficult and it’s something I have always struggled with.

Mark Twain once said that the two most important days in your life are the day you are born and the day you find out why.

It’s a nice quote, isn’t it? But it felt quite frustrating that I couldn't find my why. That doesn't mean that I wasn't interested in anything. Quite the opposite, I was interested in too many things and couldn't decide which one resonated with me the most. Except for marketing. But given my name (Marketa), I call that destiny.

Thankfully, that has changed. Today marks one month since I attended the event that has changed my life.

One 20th November 2019, I attended one of the 24 Hours of Reality events, the THINK Climate event at IBM London.

It took two hours to turn me into a climate activist. In these two hours, a small group of people, including one of the Climate Reality Leaders, Jeremy Waite, broke down an incredibly complex topic into 6 powerful talks. I have learnt about the seriousness of the climate crisis, the tools we already have (!) to fight it, and the small things each of us can do to make a difference.

It’s pretty amazing what a small group of people can achieve if they put their minds and hearts to it. Which reminds me of another powerful quote.

"Never doubt that a small group of citizens can change the world; indeed, it’s the only thing that ever has." - Margaret Mead

These talks resonated with me on the level I have never experienced before. I have found passion and beauty in something so urgent, yet so often ignored.

I have found my why.

I have always been interested in sustainability but I never really knew what to do or where to start. I have done the obvious things like recycling and using reusable water bottles and coffee cups. But this event made me realise that there’s so much more everyone can do.

For exactly one month today, I have been making progress to the vision of the world where we can build a business, change the world and have fun. I have created this website to help people understand what choices they can make to help solve the climate crisis.


Because I believe that no one is too small to make a difference. (Thank you, Greta)

It may be a long journey but I can feel I’m on the right path. I feel very lucky to be surrounded by amazing people who inspire me every. single. day. For that, I am forever grateful.

So, bring it on 2020! I’m fired up and ready to go.

If you scrolled down all the way here, thank you so much for your time. I wish you wonderful holidays and an amazing year 2020!

And if you like beautiful quotes and want to get inspired over the holiday season, I highly recommend listening to the Ten Words podcast by Jeremy Waite. You won't regret it.